Health Insurance Blue Cross

Ronald Joseph Berding, a South Florida Managed Care Manager, the industry created a power pack of five dying health plans, died 23rd June with 60 years of rare abdominal cancer.
Joe, as he is known by all, came to Florida from his native Kentucky in 1987 as CEO of Louisville-based Humana Florida operation. He left in 2001 to a group of health plans to convert $ 120 million annually in lost VISTA Health Plan.

At the time, was, VISTA Coventry Health Care in 2007 sold for $ 685 million, the plan was 295,000 members, 850 employees and generated 1.2 billion dollars annually.
Berding retired and Miramar Pinecrest moved with his wife, five years, Geri Diaz Berding.
He had 12 healthy years after the first attack had his fatal cancer, retroperitoneal liposarcoma, in 1993. Surgeons removed a 25-pound tumor from the abdomen of his father, son, Chris Berding said.

"All the big shots gave him six months to live. There have been documented in 40 cases, and he was the only survivor.''

Berding influenced both the managed care industry and government policy towards, "said Tom Wyss, a health consultant, to have worked with him at Humana and Vista.

"In addition to running the most successful health plan in South Florida,''said Wyss:" Joe was instrumental in taking health-plan questions to Tallahassee, where they did not have a corresponding representation as the hospitals, and over these issues before the Legislature in a way that they made clear that it is not enough to make money, but to people who could not afford to cover the health care system.''

Berding holds a Bachelor of Arts degree in Accounting from Bellarmine Louisville's College while working at a convenience store, "said Sister Sharon Sellinger Plano, Texas. Humana later sent him to the University of Louisville Law School.

He began his career at Blue Cross and Blue Shield of Kentucky, then joined Humana, Originally a hospital authority, now one of the largest consumer of the public health-benefit marketers.
In retirement, Berding old maps, online poker collect played, and explores the history of his family.
"Said his hobby was genealogy,''son, Chris." He drove the family back to Sister Abraham Lincoln ',''Hayden, the family, Kentucky's Old Grand-Dad distillery and early 14th Century King of Scotland founded Robert the Bruce.

When he felt well enough, Berding played poker in the Seminole Hard Rock Casino near Hollywood, and last year placed 68th of 2,700 players A minor in World Series of Poker Event - $ 1,500 a point, "said the son.

After his death, tributes poured in from former colleagues who Berding as big-hearted team players remembers the unusual top managers, who knew hundreds of people by name and took care of her life in and outside the office.

In a Note for a family memory book, "said Regina Davis Humana employees Berding kindness in helping her to work from home, after seriously ill during his time as a complaint Appeals Manager and at the Miramar office.

"He said that" She is loyal to Humana, and now it is our time for you to be there ... "He asked stopping me to worry about my work and concentrate on getting better, which is not an option, I could said at this point in my life,''Davis.

Wyss, former Chief Financial Officer VISTA, Berding said quietly paid a 82-year-old Humana employee's funeral and "to write checks on eigene''für needed workers, the money, but do not meet the human resource policies for corporate loans.

In 1991, launched an initiative whereby Berding Humana Hospitals in parts of Broward and Miami-Dade counties uneaten food donated food banks.

Arthur Hipwell was Humana's general counsel in 1987, when the company trying to purchase International Medical Center (IMC) to.

Once the largest Medicare certified HMO, IMC collapsed after its founder Miguel Recarey, Jr. -- fled under indictment for wire-tapping, bribery and embezzlement - out of the country, so that 300 million U.S. dollars in outstanding debts.

Under Berding, IMC "was the most successful acquisition in the history of Humana,''said Hipwell.
The secret of his success was simple, according to his son Chris: hard work, "the right people around you, and not afraid to make decisions. He did so, and more often than not, he was right.''

In addition to his Wife, son and sister Sharon, who is survived Berding brother Tommy and sisters Beverly and Laura Kernan Blizard, all of Louisville, and stepchildren Maritza Diaz and Jorge Diaz of Miami.

A funeral instead.

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